ADVERTISING

Advertising Information

Please read through the following policies and conditions and call us at (914) 683-0000 to discuss your ad on our website.

Advertising Policies

SpermBankDirectory.com (a website of Spermbanks.Inc.) reserves the right to decline any advertising. Ad banners that threaten the visitor or their computer, or otherwise intentionally mislead visitors into clicking on their banners are prohibited. The subject material of the linked page should be directly related to the message reflected in the banner ad. Spermbankdirectory.com is not responsible for the content of third party sites that are directly or indirectly linked from our site. Advertisment on this site does not imply endorsement of the advertised product, company or service.

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Banner Ad Definition

A banner ad is the graphic image of the client’s message that is generated on the screen of the person’s computer who is visiting the Spermbankdirectory.com web site page that contains the graphic file and related controlling HTML code for that message.

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Banner Ad Creation

Banner ads provided by the client must meet SpermbankDirectory.com banner ad specifications set forth below and should be e-mailed to customerservice@findmedicalspecialists.com at least 5 business days prior to the requested start date of the banner ad promotion. FindMedicalSpecialists.com will charge the client a fee of $400 for each banner ad that they create for the client.

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Banner Ad Maintenance

Each client request for graphic revision to an already approved SpermbankDirectory.com banner ad will be billed $200 per request with a maximum of 2 change-requests per month. There is no additional charge to change the target URL. Banner ads for each web page slot may be replaced no more than once per month.

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Contract Renewal

SpermbankDirectory.com reserves the first right of refusal for renewal of any banner ad slot or keyword-ad buy on the hisandherhealth.com web site.

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Right of Refusal

SpermbankDirectory.com reserves the right to refuse any advertisement sponsorship banner that does not completely conform to every detail, instruction, method, and guideline set in the Technical Specifications. FindMedicalSpecialists.com reserves the right to refuse any advertisement graphic that does not arrive seven days before the client would like the banner to be produced online. SpermbankDirectory.com does not accept advertising from companies that produce or provide tobacco, alcohol, or pornographic products or services (which SpermbankDirectory.com shall have complete discretion to define), or their subsidiaries, or foundations funded by such companies whose function is to improve acceptance of such products by the public. The Advertising Agreement is voidable by SpermbankDirectory.com immediately if client fails to disclose (or conceals or misrepresents) any involvement with tobacco, alcohol, or pornographic products or services. In addition, SpermbankDirectory.com may, in its complete discretion refuse the use of any other advertising that it deems inappropriate. Banner ads that threaten the visitor or their computer, or otherwise intentionally mislead visitors into clicking on their banners are prohibited. The subject material of the linked page should be directly related to the message reflected in the banner ad. SpermbankDirectory.com is not responsible for the content of third party sites that are directly or indirectly linked from our site.

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Usage Statistics and Warranties

SpermbankDirectory.com will provide a unique account name and password to the client that will allow the client to monitor, via a web browser, how many times each purchased banner ad has been displayed (impressions), and the percentage of time that visitors click on each banner ad (Click-Through-Rate). Banner ad Click-Through-Rate statistics are provided as a courtesy to the client and are not a part of the billing formula. SpermbankDirectory.com shall not be held liable for any claims as they relate to said usage statistics and does not warrant that the functions of the web site will meet the client’s expectations of site traffic or resulting business. In no event will SpermbankDirectory.com or its sub-contractors be liable to the client or any third party for any damages, including any lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of, or inability to operate the SpermbankDirectory.com web site, even if SpermbankDirectory.com has been advised of the possibility of such damages.

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Cost Calculation & Tracking

Banner advertisements on SpermbankDirectory.com are sold based on the actual number of times visitors have seen your ad (page views) measured in Cost Per Thousand “impressions” (CPM). There is a base fee minimum of 35,000 CPMs per month paid in advance by secure online credit card transaction for placement of a banner ad regardless of the number of impressions registered below 35,000. The additional CPMs are as noted on the rate card and are payable within three working days after the previous billing period has expired. See rate card below for sizes, locations and rates. Banner ads placement and calculations start on either the first or the 15th of each month and run until the first of 15th of the following month, depending on the start date. When an account is established, and fees paid, SpermbankDirectory.com’s managing sales staff HisAndHerHealth.com will issue an account name and password that will allow advertisers to monitor how many times the banner has been viewed and the percentage of time that visitors actually clicked on the banner to go to the designated URL (Click-Through Rate).

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Ad Placement & Rotation

Banner ads can be displayed exclusively in a specific slot on a specific page, or can be classified Run Of Site (ROS) which displays your the ad randomly throughout the month, over all of the non-exclusive slots on the site, alternating with the other ROS ads from our other advertisers.SpermbankDirectory.Inc also offers exclusive space for banner ads and keyword sponsorship at exclusive rates. No ads can be placed or run on the splash page.

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Rate Card

The following table lists the rates for the different banner ad sizes and placements that we offer. Contact our managing sales staff at HisAndHerHealth.com for information on volume discounts and how we can customize your advertising campaign.

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Billing & Terms

Our managing agent, HisAndHerHealth.com will bill monthly via e-mail for the number of impressions your banners logged during the past month with approved credit. The minimum CPM monthly fee is payable in advance of banner ad placement.

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Technical Specifications

Our professional ad serving system accepts all IAB/CASIE banner ad sizes in all of the standard and rich media graphic file formats and offers support for third party ad network code. Visit Advertising Technical Specifications Page for the complete list of specifications, at HisAndHerHealth.com.

 

SpermBankDirectory.Inc reserves the right to change rates with one week notice.

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